March 31, 2023

Joy Alukkas, whose assets totaling Rs 305 crore have been confiscated by the ED. His estimated net worth is Rs 25,000 crore

Joy Alukkas is a well-known name in the Indian jewelry industry, who has made a name for himself with his exquisite designs and impeccable business acumen. However, recently, his assets worth Rs 305 crore were seized by the Enforcement Directorate (ED) in connection with a money laundering case. This has put the spotlight on the businessman, and many people are curious to know more about him. In this article, we will take a closer look at Joy Alukkas and his business empire.

Early Life and Career:

Joy Alukkas was born in Thrissur, Kerala, in 1956. He belonged to a family of gold merchants, and from a young age, he was exposed to the intricacies of the jewelry trade. He completed his schooling in Kerala and later went to Chennai to pursue his higher studies. After completing his graduation, he returned to Kerala and joined his family business.

Image source: Wikipedia

In 1987, Joy Alukkas started his own jewelry showroom in Thrissur, with the aim of creating a brand that would stand out in the market. He focused on providing high-quality jewelry at affordable prices, and this strategy paid off. His showroom soon became popular among customers, and he started expanding his business.

Expansion of Business:

Today, Joy Alukkas has over 160 showrooms across India, the Middle East, and the United Kingdom. He has a workforce of over 8000 employees and is considered one of the largest jewelry retailers in the world. His showrooms offer a wide range of jewelry, including gold, diamond, and platinum designs.

In addition to his jewelry business, Joy Alukkas has also diversified into other industries. He has a real estate business that includes commercial and residential properties in Kerala and the Middle East. He also has a chain of budget hotels in Kerala and a film production company that has produced several successful movies.

Net Worth:

Joy Alukkas‘ net worth is estimated to be around Rs 25,000 crore. This makes him one of the richest businessmen in India. His success can be attributed to his vision, hard work, and ability to adapt to changing market conditions. He has always been focused on providing the best quality products to his customers, and this has helped him build a loyal customer base.

Recent Controversy:

In September 2020, the Enforcement Directorate (ED) seized assets worth Rs 305 crore belonging to Joy Alukkas in connection with a money laundering case. The case is related to the alleged irregularities in the purchase of gold and foreign exchange by his group companies. The ED has alleged that the companies had made illegal remittances to Dubai and Singapore, and the proceeds were used to purchase gold and other assets.

Image source: LLB

Joy Alukkas has denied any wrongdoing and has said that he will cooperate with the authorities in the investigation. The case is ongoing, and it remains to be seen how it will impact Joy Alukkas‘ business empire.


Joy Alukkas is a well-respected businessman who has made a name for himself in the jewelry industry. He has built a successful business empire that spans multiple industries, and his net worth is a testament to his success. However, the recent seizure of his assets by the ED has put a cloud over his reputation. It remains to be seen how the case will be resolved, but one thing is for sure – Joy Alukkas’ legacy as a successful businessman will continue to inspire many.

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