March 21, 2023
Kunal Shah

Kunal Shah: The Entrepreneurial Genius behind India’s Fintech Revolution

In recent years, India has witnessed a massive revolution in the field of Fintech, thanks to the visionary efforts of Kunal Shah, the founder of Cred. Shah’s innovative and disruptive ideas have revolutionized the way people approach and use credit cards, making him a name to reckon with in the Indian startup ecosystem. In this article, we will explore Shah’s journey and how he has made a name for himself in the world of Fintech.

Early Life and Career:

Kunal Shah was born on 1st March 1983 in Mumbai, India. He completed his bachelor’s degree in philosophy from Wilson College, Mumbai, and then went on to pursue his MBA from Narsee Monjee Institute of Management Studies. After completing his MBA, Shah worked for some of India’s leading companies such as Angel Broking, PaisaBack, and FreeCharge before starting his entrepreneurial journey.

Founding Cred:

Kunal Shah’s most significant contribution to the Fintech industry has been his brainchild, Cred. Launched in 2018, Cred is a members-only platform that rewards users for paying their credit card bills on time. With a sleek and user-friendly interface, Cred gamifies the credit card experience by rewarding users with Cred coins for every bill paid on time. These Cred coins can be redeemed for exclusive discounts and offers from premium brands such as Airbnb, BookMyShow, and Uber.

Kunal Shah
credit: BW Disrupt

The Success Story:

Cred has been a runaway success, and in just three years, it has become one of India’s most valuable Fintech startups, with a valuation of over $2.2 billion. The platform has over 7 million users and partners with over 35 banks, making it one of the most comprehensive credit card management platforms in India. Cred’s success can be attributed to Shah’s innovative ideas, relentless focus on customer experience, and ability to execute his vision.

Awards and Recognition:

Kunal Shah’s contribution to the Indian startup ecosystem has not gone unnoticed. In 2019, he was awarded the prestigious Economic Times Business Leader of the Year award for his contribution to the Fintech industry. He was also named one of the 100 most influential people in India’s startup ecosystem by the Economic Times in 2020.


Kunal Shah’s story is a testament to the power of innovation, focus, and determination. His contribution to the Indian Fintech industry has been nothing short of remarkable, and his journey has inspired countless entrepreneurs to follow in his footsteps. As we look towards the future of Fintech, there is no doubt that Kunal Shah will continue to play a pivotal role in shaping the industry and driving innovation.

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