by Parle-G Biscuits: A Brief History of the Iconic Indian Brand
Parle-G Biscuits is a household name in India, known for its affordability and popularity among people of all ages. The biscuit has been a constant in the Indian market for more than eight decades and has been a part of many Indian childhoods. Let’s take a closer look at the history of this iconic biscuit.
The Origin of Parle-G
Parle-G biscuits are produced by Parle Products, which is headquartered in Mumbai, India. The company was founded in 1929 by Mohanlal Dayal Chauhan and later taken over by his sons, Chauhan and Amol Chauhan. The company initially produced sweets and toffees, but in 1939, they began producing biscuits, and that’s how Parle-G was born.
The “G” in Parle-G
The “G” in Parle-G stands for “Glucose.” The biscuit was originally called “Parle Gluco Biscuits” and was marketed as an energy-giving food for children. The biscuit was targeted at parents who were looking for an affordable and healthy snack for their kids. Over time, the name was shortened to Parle-G, and the biscuit became a household name.
The Popularity of Parle-G
Parle-G biscuits are known for their affordability and accessibility. The biscuits are sold in small packets that are easily affordable for people across all income groups. The biscuit has been a constant in the Indian market and has become an essential part of many people’s lives. In fact, according to a report, Parle-G sells more than 400 million biscuits every day in India.
Parle-G’s Marketing Strategy
Parle-G’s marketing strategy has always been simple and effective. The company has relied on word of mouth and the popularity of the biscuit among the masses. Parle-G has always been marketed as a snack that is affordable and healthy, which has helped in its widespread popularity. In recent years, the company has also collaborated with popular Indian TV shows and movies, which has helped in furthering its reach among the masses.
The Future of Parle-G
Parle-G has been a part of many Indian childhoods, and its popularity shows no signs of slowing down. The biscuit has also become a cultural icon, with many Indian artists and writers incorporating it into their work. The company has also expanded its product line to include different types of biscuits, such as milk biscuits, butter cookies, and others. Parle Products has also expanded its reach outside of India, with exports to countries such as the United States, Canada, and the United Kingdom.
Conclusion
Parle-G has been a constant in the Indian market for more than eight decades. The biscuit’s affordability and popularity have made it a household name and an essential part of many people’s lives. The company’s marketing strategy has been simple and effective, relying on word of mouth and the popularity of the biscuit among the masses. Parle Products’ expansion into other countries shows that the future of the brand is bright. Parle-G biscuits have become an integral part of Indian culture, and it’s safe to say that they will continue to be a part of Indian childhoods for many years to come.
